Frequently Asked Questions

Frequently Asked Questions (FAQ) – Gravito Intelligent CMP and TCF 2.2 CMP Banner.

1. What is Gravito?

Gravito is a Consent Banner provider for websites. It offers both TCF (Transparency & Consent Framework 2.2 ) certified Consent Management Platforms (CMPs) for publisher websites and CMPs for normal retail and ecommerce websites.

2. What is a Consent Banner?

A Consent Banner is a pop-up or notification that appears on a website, informing users about the website’s data collection and requesting their consent for data processing activities, such as cookies and tracking.

3. What is TCF Certification?

TCF stands for Transparency & Consent Framework, a set of standards developed by the IAB (Interactive Advertising Bureau) Europe to help websites and advertisers comply with GDPR (General Data Protection Regulation) requirements related to data privacy and user consent. Gravito is a Iab certified TCF CMP (Id 302).

4. How does Gravito’s TCF certified CMP benefit publishers?

Gravito’s TCF certified CMP helps publishers comply with GDPR by providing a robust consent management solution that ensures user consent is obtained for data processing activities. This can help publishers avoid potential legal issues and maintain a trustworthy reputation with their users.

5. What features does Gravito’s CMP offer for retail and ecommerce websites?

Gravito’s CMP for retail and ecommerce websites is designed to make it easy for these businesses to implement and manage consent banners. Some key features include customizable banners, cookie consent management, and analytics to monitor user consent preferences.

6. Why is it important for a CMP to be easy to implement?

Easy implementation ensures that website owners and administrators can quickly integrate the consent banner into their websites without significant technical challenges. This reduces the time and effort required to become GDPR compliant.

7. What does “made in Finland with the Nordic data mindset” mean?

Gravito’s products are developed in Finland, and they adhere to a Nordic data mindset, which emphasizes strong data privacy and protection principles. This ensures that the solutions prioritize user consent and data security.

8. How can I get started with Gravito’s CMP for my website?

You can get started with Gravito by contacting their sales or support team through their website. They will provide you with the necessary information and guidance to implement their CMP on your website.

9. Is Gravito suitable for both small and large websites?

Yes, Gravito’s CMP solutions are designed to cater to websites of all sizes, from small blogs to large e-commerce platforms. Their flexibility allows customization to suit different website requirements.

10. How does Gravito ensure compliance with evolving data privacy regulations?

Gravito keeps its CMPs updated to comply with evolving data privacy regulations, such as GDPR and future changes in the TCF. They stay informed about industry standards and best practices to ensure their solutions remain compliant.

11. Does Gravito offer customer support and training?

Yes, Gravito provides customer support and may offer training resources to assist users in implementing and managing their CMP effectively.

12. Is Gravito’s CMP compatible with different website platforms and content management systems (CMS)? Gravito’s CMP solutions are designed to be compatible with various website platforms and CMS, making them versatile for different website setups.

Please note that this FAQ document provides general information about Gravito and its Consent Banner solutions. For specific details and inquiries, we recommend contacting us directly..


Getting started


Before you can start using Gravito features you will need to register yourself in the Gravito portal. Head to and enter your email you want to use with Gravito: After submission you will receive an email with PIN code, enter that to...


All support cases and issues are handled by the support team of Gravito or by technology partners. In case you need support please send us email at support<at> Be part of our community? Join us on our Discord Channel here

Release Notes

Stay up to date with our latest releases! Gravito's release notes are generally divided as different category as development happens constantly under all categories. You can jump to specific release notes here Gravito Intelligent CMP Gravito TCF 2.2 CMP Gravito SDK...

Gravito Intelligent CMP

Getting Started

Gravito Intelligent CMP is a consent management solution that helps to collect consent for data collection, analytics, targeting, personalization and whatever your business needs to fulfil legal or regulatory terms. 💡 NoteHave you registered with Gravito yet? Please...

Setup and Design

Gravito Intelligent CMP Setup can be done using Gravito CMP Configurator on Gravito's Admin Portal. Go to CMP>>Gravito CMP configurator. You can choose the language of your choice when creating your own CMP Config Do you want to try out how our configuration is? You...

GTM Template

Gravito CMP now can be deployed using GTM Template. In order to use this feature, while creating the configuration for Gravito CMP you will have to check the "Is GTM?" flag in the basic section of the configuration wizard. If the config is created using the "is GTM? "...

Release Notes

Gravito Intelligent CMP release notes. Version 4.0.7 Multiple Language Support: Light CMP now supports multiple languages within the user interface, offering a more inclusive experience for users worldwide. Users can access a language selection dropdown within the CMP...

Advanced Features

Here are the links to the advanced features supported by Gravito Intelligent CMP Customization Advanced Customization Options Latest Gravito Configuration example (json) Headless CMP using Gravito Integrations How to integrate events emitted by the Gravito Intelligent...

Gravito TCF 2.2 CMP

Getting Started

Gravito CMP provides a TCF 2.2 compliant consent management platform. With Gravito you can customize the look and feel of your CMP so that it blends good with your website. Gravito TCF 2.2 CMP is also listed as one of the Google Certified TCF CMP's To get started you...

Setup and Design

Gravito TCF 2.2 CMP Setup can be done using TCF CMP Configurator on Gravito’s Admin Portal. Go to CMP>>TCF configurator.

Mobile apps

TCF CMP implementation on mobile apps can take two different strategies: You have TCF CMP already configured and set up for your website or you are planning to have such AND your application is made with webviews (= content is displayed on webviews and 3rd party...

Release Notes

Version 4.0.9 Release Notes ( Release date 08/02/2024) New Features: Added support for GCMV2: Gravito TCF CMP now includes support for GCMV2. Read more Bug Fixes: Fixed an issue with the IAB CMP validator: A bug has been resolved where the CMP was not being correctly...

Advanced features

Here are few of the advanced features of Gravito TCF 2.2 CMP Integration How to integrate with events emitted by Gravito TCF 2.2 CMP? Customization Latest Gravito TCF 2.2 CMP Configuraton example (json)

Gravito SDK

Getting Started

The Gravito SDK ( Latest Version 2) is a tool that allows developers to communicate with the Gravito APIs and deploy both light CMP and TCF CMP. It includes functions for interacting with the Gravito first party backend solution and is used by all major services...

Release Notes

Release Notes (V 2.0.12) (08/02/2024) New Features: SDK now emits separate events when the user has clicked "reject all" previously. This enhancement provides more granular insights into user interactions, allowing for better tracking and analysis of user behavior....

Version 2 (Latest)

Using SDK V2 To use Gravito's SDK you should have the Gravito config added to your site. Make sure you also have settings section added inside your config. You can get the config from the Gravito Admin Portal 👉Looking for an older version of Gravito SDK? You can find...

Gravito API

Getting Started

Gravito API is a powerful tool when it comes to collecting consent statistics while allowing you to connect multiple ids that you use in your setup and give it more persistence. One of the key features of the Gravito API, the Gravito ID Connector is enabled using the...

Setup and Validation

First Party domain means the domain your website operates. e.g. To avoid third party cookies being blocked (occurs already on many browsers) you can configure the CMP to set the cookies under first party domain or you can use Gravito's first party API to...

Version 3 (Latest)

First party API / Microprofile As discussed in the previous version 2, most common use for first party microprofile is to store CMP consents and other metadata on it. In version 3 we have added a whole new set of features to manage observations, consents and key rings...

Version 2

First party API / Microprofile Most common use for first party microprofile is to store CMP consents and other metadata on it. That configuration is automatically generated by CMP configurator, just select “with backend” option when generating the deployment script...


Microprofile which relies on Gravito Firstparty API v3 is in Beta testing Gravito Microprofile is sort of a synonym to first party API. First party API was initially developed as simple microservice to help with setting first party cookie to hold CMP settings and...

Other  Features

Cookie Scanner

Cookie Scanner Gravito allows you to scan your web pages for cookies dropped. Gravito classifies cookies on your webpage as ones dropped before accepting the consent and ones after accepting the consent. This way there is a clear understanding of what is happening on...

GVL Comparison

Gravito allows you to compare global vendor list versions. You can get specific details like which vendors were updated, added as well as deleted from the comparison tool You can find the GVL comparison tool under the Features -> GVL Updates menu You can choose the...

Prebid User Id Module

Gravito has a user module in prebid js, customers now can use Gravito's first party service and prebid js usermodule to use a persistent first party id in prebid's bit stream. More details in the each section below. Getting Started Setup and Validation Version 1...

Try it out


Quick guides to get started with various deployment scenarios. Deploy basic consent management banner and wire the tags on it Register/login to Navigate to CMP > Gravito CMP configurator > New Configuration Create configuration, you...