Google Consent Mode V2

What is Google Consent Mode?  Google's Consent Mode is a tool within Google Tag Manager that allows websites to adjust how tags behave based on user consent for tracking. It helps manage and control the behavior of tags, such as Google Analytics and Google Ads,...

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Changes in TCF we expect to see

Changes in TCF we expect to see

In this post, Gravito's Lead Developer, Unnikrishnan Kurup, opens up the IAB's TCF 2.2 Attention publishers! Stay in the loop about exciting changes to the TCF framework that will impact your advertising strategy. Stay ahead of the game with the inside scoop! IAB’s...

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Gravito @DMEXCO 2022

Gravito team attended DMEXCO 2022 in Cologne, Germany. DMEXCO is Europe’s leading digital marketing & tech event. DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation.

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Gravito featured in Cybernews

Gravito featured in Cybernews !! Know more from the interview with Gravito Ltd's COO Patrick Glantz Read more here "Consumers are expecting a meaningful and proactive dialogue with their brands. Many of the companies aren’t however accurate and real-time...

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Future of Programmatic

Disclaimer : While writing and publishing the blog there has been lots of discussion about programmatic advertising with reference to the court ruling over how IAB Europe’s consent popups being unlawful. This article does not discuss anything about this topic. This...

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In Conversation with Gravito’s COO

In this new post we have a conversation with Gravito's Chief Operating Officer Patrick Glantz What do you think will be a major strategy change that your customers will make in terms of Consent Management and Privacy practices in 2022? Both privacy as well as consents...

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Third-party OUT, First-party IN – Part 2

This is the second part of the two part series. The first part can be accessed here A POSSIBLE WAY FORWARD As we discussed in the first post of this series, at Gravito, we believe in a “Privacy first, My Data” kind of approach. We have built all our services with...

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