Future of Programmatic

Future of Programmatic

Disclaimer : While writing and publishing the blog there has been lots of discussion about programmatic advertising with reference to the court ruling over how IAB Europe’s consent popups being unlawful. This article does not discuss anything about this topic. This...
In Conversation with Gravito’s COO

In Conversation with Gravito’s COO

In this new post we have a conversation with Gravito’s Chief Operating Officer Patrick Glantz What do you think will be a major strategy change that your customers will make in terms of Consent Management and Privacy practices in 2022? Both privacy as well as...
Third-party OUT, First-party IN – Part 2

Third-party OUT, First-party IN – Part 2

This is the second part of the two part series. The first part can be accessed here A POSSIBLE WAY FORWARD As we discussed in the first post of this series, at Gravito, we believe in a “Privacy first, My Data” kind of approach. We have built all our services with...
Third-party OUT, First-party IN – Part 1

Third-party OUT, First-party IN – Part 1

Death of the Third-party : Slow but Inevitable The death of third-party cookies is much closer than you think, with Safari and Firefox already blocking them and Chrome ready to pull the plug in another year or two.  There is no immediate solution for the...
Smoke and the mirrors

Smoke and the mirrors

I guess everyone working with martech and/or privacy related matters are familiar with the changes that Apple is rolling out constantly or they are planning to roll out in the future. Many changes done for the sake of privacy, that is heartwarming as an ideology but...
Communicating consent with Google

Communicating consent with Google

Complexity with consent management keeps on growing. This post could have been just an internal memo but I thought that it might help others as well so hence posting it publicly. Let’s start with TCF. Google joined the framework on version 2.0 and it was...