Changes in TCF we expect to see
In this post, Gravito's Lead Developer, Unnikrishnan Kurup, opens up the IAB's TCF 2.2 Attention publishers! Stay in the loop about exciting changes to the TCF framework that will impact your advertising strategy. Stay ahead of the game with the inside scoop! IAB’s...
Gravito’s COO at Nordic AdTech Review
Gravito’s COO Patrick Glantz, recently appeared in the Nordic Ad Tech Review Podcast hosted by Netric Sales, Sweden
Gravito @DMEXCO 2022
Gravito team attended DMEXCO 2022 in Cologne, Germany. DMEXCO is Europe’s leading digital marketing & tech event. DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation.
Gravito featured in Cybernews
Gravito featured in Cybernews !! Know more from the interview with Gravito Ltd's COO Patrick Glantz Read more here "Consumers are expecting a meaningful and proactive dialogue with their brands. Many of the companies aren’t however accurate and real-time...
Future of Programmatic
Disclaimer : While writing and publishing the blog there has been lots of discussion about programmatic advertising with reference to the court ruling over how IAB Europe’s consent popups being unlawful. This article does not discuss anything about this topic. This...
In Conversation with Gravito’s COO
In this new post we have a conversation with Gravito's Chief Operating Officer Patrick Glantz What do you think will be a major strategy change that your customers will make in terms of Consent Management and Privacy practices in 2022? Both privacy as well as consents...
Third-party OUT, First-party IN – Part 2
This is the second part of the two part series. The first part can be accessed here A POSSIBLE WAY FORWARD As we discussed in the first post of this series, at Gravito, we believe in a “Privacy first, My Data” kind of approach. We have built all our services with...
Third-party OUT, First-party IN – Part 1
Death of the Third-party : Slow but Inevitable The death of third-party cookies is much closer than you think, with Safari and Firefox already blocking them and Chrome ready to pull the plug in another year or two. There is no immediate solution for the...
Study predicts privacy laws will regulate 75% of worldwide consumers by 2023
In newly released predictions on privacy and cybersecurity, Gartner anticipates increased privacy laws worldwide and human malware harm in the next few years. Source: Study predicts privacy laws will regulate 75% of worldwide consumers by 2023
Smoke and the mirrors
I guess everyone working with martech and/or privacy related matters are familiar with the changes that Apple is rolling out constantly or they are planning to roll out in the future. Many changes done for the sake of privacy, that is heartwarming as an ideology but...