A First Party Data solution on the edge
Identity resolution and consent management join edge profiling analytics and orchestration.
Gravito connects identities and profiles on edge always in first-party data context – cross-session, cross-device and cross-domain.
The standard method of using third-party cookies and freely ingested data has become subject to privacy concerns, new rules, and legislation and it is harder to engage equally with the entire audience.
Gravito persistently stores end-user consent and profile data in first-party context on edge. Gravito ID Connector™ offers access to the edge profile on the data layer and seamlessly connects other data-driven systems’ identities.
DEVELOPER
Usually, companies have invested a lot in existing systems and processes. They expect more revenue from past investments than they used to have had. Furthermore, a digital business is hardly ever on just one data-driven system or service. Data integrity and privacy-first consent-based sharing are mandatory.
Gravito connects your end-user consent and existing systems’ IDs on edge in first-party context and makes them available on the data layer by Gravito ID Connector™ Toolkit API
MARKETEER
Identifying website visitors is crucial for all digital businesses. The data-driven e-commerce, content publishing, and marketing practices can be applied in many ways. Still, the lack of data integrity and incorrect assumptions will always generate lousy business results and frustrating end-user experience.
Gravito rebuilds the links and data sharing connections between the data-driven systems and enables data utilization. Our clients return more revenue from past investments and run operations more efficiently.
PUBLISHER
The audience of online publishers expects to get relevant content. Usually, there are plenty of data-driven systems behind content targeting and recommendations. The user-experience expectations are high.
The value of publishers’ advertising inventory decreases because data sharing between systems in ad management has become more complex.
Gravito connects the profiles used in existing publishing and ad management systems on edge. The content is again relevant to all audiences. The ad inventory available to data-driven campaigns is increased.
Put your data-driven business back on track with Gravito
Gravito’s approach is sophisticated and modern. Most computing is done runtime on edge – on the client side, and the data is stored persistently as a server-side cookie in a first-party context. The functions are privacy-first by design and executed only consent-based. All the data the end-user has granted access to is available through the data layer in real time. The technology can be deployed very quickly with a highly scalable infrastructure.
Contact us and start testing on the same day.
Gravito’s first-party data solutions already power over 40 % of all Finnish commercial publishers’ pageviews.
Gravito operates on domains in first-party context allowing your existing systems to work as you expect.
Benefits and advantages we deliver:
Gravito edge profile saves consent strings in a first-party context
- reduces resurfacing of consent banner
- consent-based data integrity
- privacy-first use of 3rd party data solutions
Gravito ID Connector™ connects and saves edge profiles in the first-party context
- all functions are executed consent-based
- device ID for the domain with years of lifetime
- connect any 3rd party systems’ IDs in the first-party context
- data made available on the data layer after page load
- seamless connection of profiles in a multidomain environment
Data-driven processes benefit, and systems generate more value:
- analytics and orchestration
- multidomain and cross-device tracking
- content targeting
- recommendation engines
- data-driven decision making
- advertising targeting
- advertising inventory management
- better control of campaign parameters