About Gravito

The consent layer that loads first, and the team that wires it in.

Gravito is a consent management platform company, founded in Finland in 2018. Gravito CMP is the first thing on the page, before the tag manager, analytics and ad stack, and our team sets it up. We work with publishers, brands and technology providers, and with networks that run consent across many sites.

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Gravito's core customer success team in Helsinki, talking together outdoors — Gravito's core customer success team in Helsinki.

Gravito CMP

1,000+

domains and 500 million monthly page loads
Registered with IAB Europe
as a TCF CMP, ID 302
Google Certified CMP Partner
On Google's list of certified CMPs, web and app

2018

Gravito founded in Finland.

Where Gravito comes from

Gravito was founded in Finland in 2018. Its team brought experience from Nokia and Microsoft, and from advertising and broadcasting companies and ad agencies.

Having worked with many marketing technology systems, the team saw the need for one product that ties a visitor's consents and preferences to the identifiers the other systems on a site use. Today Gravito is a consent management platform company: Gravito CMP is the lead product, with Gravito Data Platform for first-party profiles and audiences and Gravito Quality Signal for traffic quality alongside it.

What we believe

The CMP loads first.

That is where the consent state is set, and the one point from which every system that loads after it can be told the same thing at the same time.

Make the orchestration consistent.

A CMP's job is to give each system on a page the visitor's choice, in the form that system reads, so that all of them act on the same decision. Tags act on the choice through Consent Mode, the TCF and GPP strings, and the tag manager triggers we set up with you. That is what Gravito does.

A team behind the technology.

Our team does the wiring with you, and stays on after launch.

Consent is the beginning, not the end.

Consent, collect, connect: the visitor's choice is where a site's first-party data starts, which is why Gravito builds beyond the banner.

Milestones

Latest releases in News Release notes in the documentation

2018

Gravito founded in Finland.
2022

Selected for Business Finland's Young Innovative Company funding programme.
May 2025

Microsoft UET consent support and Google Consent Mode v2 Basic and Advanced modes added to the CMP configurator.
June 2025

Gravito CMP rebuilt: a lightweight new interface on Preact, and a modular configurator with one setup-to-deployment process for every CMP framework.
August 2026

IAB GPP (Global Privacy Protocol) support for web and WebView (release 6.6.0).
September 2026

TCF 2.4 support (release 6.6.1).

In the same release cycle: one deployment script for every CMP framework, version control and rollback in the configurator, and consent bridging across a domain network.
October 2026

The Gravito CMP plugin listed in the official WordPress.org plugin directory.