Persistent End-User Edge Profile
As part of the first-party ID Connector, we provide you with the Micro Profile on edge. Micro means simple, right? Wish it was. However, the general idea is pretty simple. You can choose your own ID which you want to make persistent. You can then store various types of attributes, consents, key-rings, etc to a cookie that is set from the server-side by Gravito API. Two reasons why:
2) API operating on your domain avoids the blocking of third-party cookies (now and in the future)
Collect Actionable Data
First-party API was initially developed as a simple micro-service to help set the first-party cookie to hold CMP settings and consents. As more advanced requirements started to surface, we thought that calling the service “micro profile” or “edge profile” would be reasonable.
Make your existing IDs work on the client-side – on edge.
Gravito Edge Profile is sort of a synonym to Gravito ID Connector Toolkit. The APIs and SDKs provided together will provide you with a sophisticated and modern toolkit, which allows you (with correct orchestration) to do almost anything with your existing systems and the end-user profile.
You can store events to the First-Party ID Connector SDK with ease. Start with visit counters and extend functions toward advanced encoded consent strings.
Connect any ID from your existing systems and store it in 1P context, and easily share the data across your domains and user devices.
Gravito First-Party ID Connector SDK permanently stores the data in the first-party data context. It is as persistent as it could ever be.
At any point, Gravito ID Connector allows you to disconnect a profile. (e.g. logout of a user) if you need to.
At any point, Gravito ID Connector allows you to reset a profile. (eg: reject all consents)
Gravito ID Connector allows you to delete a profile. (eg: GDPR rules)
Clients operating in a multi-domain environment can enable IDs, profiles, and data across all domains.
Collect and maintain consent from your end-users in real-time. Enable Consent Consolidation across all your webpages.
Gravito ID Connector keyring connects all your existing systems’ IDs in First-Party Data Context and makes them available on the data layer