Third-party OUT, First-party IN – Part 1
Death of the Third-party : Slow but Inevitable The death of third-party cookies is much closer than you think, with Safari and Firefox already blocking them and Chrome ready to pull the plug in another year or two. There is no immediate solution for the...
Study predicts privacy laws will regulate 75% of worldwide consumers by 2023
In newly released predictions on privacy and cybersecurity, Gartner anticipates increased privacy laws worldwide and human malware harm in the next few years. Source: Study predicts privacy laws will regulate 75% of worldwide consumers by 2023
Smoke and the mirrors
I guess everyone working with martech and/or privacy related matters are familiar with the changes that Apple is rolling out constantly or they are planning to roll out in the future. Many changes done for the sake of privacy, that is heartwarming as an ideology but...
Communicating consent with Google
Complexity with consent management keeps on growing. This post could have been just an internal memo but I thought that it might help others as well so hence posting it publicly. Let's start with TCF. Google joined the framework on version 2.0 and it was probably one...