by webmaster | Jan 5, 2024 | Blog, Docs, Tech
What is Google Consent Mode? Google’s Consent Mode is a tool within Google Tag Manager that allows websites to adjust how tags behave based on user consent for tracking. It helps manage and control the behavior of tags, such as Google Analytics and Google...
by Unnikrishnan Kurup | Feb 3, 2022 | Tech
Disclaimer : While writing and publishing the blog there has been lots of discussion about programmatic advertising with reference to the court ruling over how IAB Europe’s consent popups being unlawful. This article does not discuss anything about this topic. This...
by Unnikrishnan Kurup | Dec 20, 2021 | Tech
This is the second part of the two part series. The first part can be accessed here A POSSIBLE WAY FORWARD As we discussed in the first post of this series, at Gravito, we believe in a “Privacy first, My Data” kind of approach. We have built all our services with...
by Unnikrishnan Kurup | Dec 17, 2021 | Tech
Death of the Third-party : Slow but Inevitable The death of third-party cookies is much closer than you think, with Safari and Firefox already blocking them and Chrome ready to pull the plug in another year or two. There is no immediate solution for the...
by webmaster | Oct 6, 2020 | Tech
I guess everyone working with martech and/or privacy related matters are familiar with the changes that Apple is rolling out constantly or they are planning to roll out in the future. Many changes done for the sake of privacy, that is heartwarming as an ideology but...
by webmaster | Oct 5, 2020 | Tech
Complexity with consent management keeps on growing. This post could have been just an internal memo but I thought that it might help others as well so hence posting it publicly. Let’s start with TCF. Google joined the framework on version 2.0 and it was...
