Discover the Fusion of Consent Management
and Identity Resolution.

Permission to place cookies does not make a company trustworthy if the consent and identities are not connected across systems.

Gravito Intelligent Consent Management Platform identifies returning website visitors, resurfaces banners only when needed, and offers tools for connecting consent and identity.

We turn your consent banner into an asset

We enhance the value of each website visit

Gravito is registered as compliant with IAB TCF v2.2 and listed as a Google-certified CMP. It comes with the First-Party Data Toolkit, enabling lightning-fast identity resolution during the page load.

Gravito Intelligent CMP

Gravito’s way of storing consent string is 25 % more effective than any conventional CMP. It’s seen and proven by comparison that Gravito triggers the consent banner less often.


Gravito Intelligent CMP provides a cookie consent solution for websites and applications that use cookies or similar techniques to offer personalized experiences or content targeting. The banner is fully customizable, and it supports multiple languages. We offer GTM templates, a WordPress plugin, and compatibility with other tag management tools for easy deployment.


Beginning January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK. Gravito is ready to provide you with all of this.


When using Gravito, you have a license for the Gravito First-Party Data Toolkit (Gravito SDK) and Gravito API. These tools can run Identity Resolution functions in real-time during page load, and the API can connect runtime data to server-side systems or bridge data between domains. Our solutions prioritize privacy by design, making orchestrating complex data-sharing use cases easy.

Gravito’s first-party data solutions power over 40% of Finland’s commercial publishers’ pageviews.
Many publishers and advertisers in the Nordics already trust Gravitos technology. Should you trust it, too?

We turn your consent banner into an asset


Gravito suggests linking cookie consent to visitor identity and utilizing consent-based data-driven approaches for personalized experiences and targeted advertising.

The Gravito First-Party Data Toolkit enables developers to establish consent-based data bridging between existing systems and comply with GDPR and other privacy regulations.


In addition to maintaining privacy, Gravito is also incredibly fast. Within milliseconds of refreshing the cookie consent, all stored data becomes accessible on the data layer for any third-party system or script.


With Gravito, you can control and accurately bridge data across systems while respecting user consent and embracing the user experience and expectations for personalization. We provide tools for you to connect your selected data.

Gravito Google-certified TCF v2.2 CMP