by Unnikrishnan Kurup | Feb 26, 2024 | Blog, Docs
Google’s Consent Mode is a tool within Google Tag Manager that allows websites to adjust how tags behave based on user consent for tracking. It helps manage and control the behavior of tags, such as Google Analytics and Google Ads, depending on whether the user...
by Unnikrishnan Kurup | Sep 18, 2023 | Docs, Getting Started
Frequently Asked Questions (FAQ) – Gravito Intelligent CMP and TCF 2.2 CMP Banner. 1. What is Gravito? Gravito is a Consent Banner provider for websites. It offers both TCF (Transparency & Consent Framework 2.2 ) certified Consent Management Platforms (CMPs)...
by Unnikrishnan Kurup | Feb 3, 2022 | Tech
Disclaimer : While writing and publishing the blog there has been lots of discussion about programmatic advertising with reference to the court ruling over how IAB Europe’s consent popups being unlawful. This article does not discuss anything about this topic. This...
