Real-time Identity Resolution

Gravito identifies the returning site visitors in real-time directly at the point of interaction, enabling immediate personalization and campaign ROI. Orchestrating the next best offer becomes easier as all relevant visitor data is instantly available for the surrounding technologies.

Gravito operates on the edge. No delays, shorter response time and closer to data. 

Persistent Visitor Profiles

Having a persistent placeholder for storing any important pieces of data is important due to 3rd party cookie erosion. Gravito creates a persistent visitor profile that travels across domains and devices, ensuring accurate attribution, real-time and targeted personalization as well as privacy compliance. This profile acts as a storage for real-time contextual data and any IDs.

The profile can have 365 days lifetime.

Unifying Tech Silos

Gravito keyring unifies and harmonizes disparate systems, tools and platforms for optimal data flow and orchestration. It connects the different technology ID’s on the fly and is agnostic in regards to the surrounding technologies.

The deployment process is easy and requires minimal changes to any existing technology.

Privacy-Centric Data Use

Gravito operates consent based ensuring that all data collection is ethical and compliant. Connecting the given consents together with the various ID’s allows a real-time privacy centre for managing the multi-level consents and user preferences. The solution is agnostic to any 3rd party consent banner but offers also it’s own intelligent CMP along with a privacy centre.

Composable architecture – loved by the developers and the business

Server-side data persistence with client-side data orchestration is the right combination for the cookieless web. We believe in a modern, composable architecture where the key bits of your marketing stack can be easily managed together. Our mission is to provide sophisticated and easily deployable enablers that take your customer engagement to the next level. As the data integration happens via tag management system (TMS) it simplifies the deployment and allows immediate results.

Unify, Identify, Engage, Comply

Consent + Identifiers: The Perfect Partnership

Gravito suggests linking cookie consent to visitor identity and utilizing consent-based data-driven approaches for personalized experiences and targeted advertising.

The First-Party Data Toolkit enables consent-based data bridging between existing systems and comply with GDPR and other privacy regulations.

Speed

In case you want to supercharge the availability of your customer data, and access it already during pageload, you can do it by using our consent banner. Within milliseconds of refreshing the cookie consent, all stored data becomes accessible on the data layer for any third-party system or script.

Accuracy

With Gravito, you can control and accurately bridge data across systems while respecting user consent and embracing the user experience and expectations for personalization. We provide tools for you to connect your selected data.