Gravito’s First Party ID Fabric

A Persistent Customer Profile across your domains. Period !
A Swiss army knife for any organization to manage all identities in one go.

Persistent Consumer Profile 

As part of the first party ID Fabric, we provide you with the  Micro Profile. Micro means simple,  right? Wish it was. However, the general idea is pretty simple. You can store  various types of attributes, consents, key-rings etc to a cookie that is set from server-side by API. Two reasons why:

1) Server-side cookie lasts longer than cookies set by javascript running on client
2) API operating on your domain avoids the blocking of third party cookies (now and the future)

Collect Actionable Data

 First party API was initially developed as simple micro-service to help with setting first party cookie to hold CMP settings and consents. As more advanced requirements started to surface we thought that calling the service “microprofile” would be reasonable

The Only ID You’ll Ever Need

Gravito Microprofile is sort of a synonym to First party ID Fabric. The API’s and SDK’s provided together will provide you with a toolkit, which allows you ( with correct orchestration) to do almost anything with the customer profile 

Events

Store events to the First party ID profile with ease. Starting with visit counters to advanced encoded consent strings

ID Stitching

Stitch IDs across domains and get the complete picture you customer like never before.

Persistance

Gravito’s First party ID is sticky!! and we mean it. Our ID’s can even withstand ITP 3 restrictions on safaris.

Disconnect

At any point Gravito’s First Party ID Fabric allows you to disconnect a profile.(eg: logout of a user)

Reset

At any point Gravito’s First Party ID Fabric allows you to reset a profile.(eg: reject all consents)

Delete

At any point Gravito’s First Party ID Fabric allows you to delete a profile.(eg: GDPR rules)

Tenancy

Are you a multi-domain business? Share data across the domains you own like never before.

Consent

Collect and maintain consents from your users in real time. Enables Consent Consolidation across your webpages

Key Ring

Work with multiple Marketing and Ad-tech platforms? Use the key ring to attach different IDs to your Microprofile

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