TCF 2.X CMP validated by IAB Europe

  • Fully customizable look & feel with CSS scripts
  • Easy to deploy with tag management tools
  • Operates cross-session, cross-domain and cross-device
  • Emits events from user actions; events can be used to trigger further actions like analytics, personalization and advertising tags
  • Webview version for mobile apps
  • Integration to web analytics for reporting purposes​
  • Cookie scan & Site performance monitor

Avoid cookie erosion by using Gravito

  • Drop 1st party server side cookie with years of lifetime​
  • Audit trail as required by authorities​
  • Get rid off annoying constant cookie queries
  • Cookie echo, cookie is written with API request, cookie contents are provided as response​
  • Local, persistent storage (up to 2KB of serialized data)​
  • Match on ID, submitting identity ID allows to match between domains and devices​
  • Connect to Gravito CDP, allows profiling between​ Domains​
  • Customer provided ID​
  • Gravito device and account data
  • Edge analytics and orchestration
  • Server to server integrations

In the post-3rd-party-cookie world, media platforms will turn to their own data to continue efficient data-driven marketing.